Growing IA/IP as Cross-Cutting Skillset
IP and intangible asset management skills are becoming essential across many jobs, not just specialised IP roles. Companies need employees in research, engineering, and business development who understand how to protect and use IP for growth. This requires training programmes for students and professionals, integrating IP skills into innovation roles, and developing a skills framework for IP across career pathways.
AI and Data as Critical Assets
AI is raising ownership and regulatory questions for AI-generated materials. Data is an important asset that must be protected and cleverly used for business value. As companies expand and new technologies emerge, there's growing need for professionals skilled in IP enforcement, IP audit and due diligence, and understanding how emerging technologies intersect with IP rights.
IP for Competitive Advantage and Commercialization
Companies increasingly use IP to improve their profits and branding beyond legal protection. Top skills in demand include IP strategy, innovation management, licensing, and contracts —reflecting a shift toward active commercialisation. You can help enterprises assess IP needs, evaluate assets against market competition, negotiate licensing agreements, and develop IP strategies that create new revenue streams.