Artbox Youth Content Creation Job Taster (ft. Rayyan & Dewy)

Artbox Youth is a dedicated initiative developed in collaboration with the National Youth Council (NYC) to empower young talent and open pathways into the creative industries through hands-on, real-world experiences. The first job taster programme places participants in a marketing challenge to build a complete social media content package end-to-end—covering content creation, visual design, and copywriting. This creator-led experience will be facilitated by AIKO Collective, founded by popular influencers Rayyan Afiq and Dewy Choo, bringing an industry-relevant perspective on how brands and communities grow in today’s creator economy.

Highlights

1. High-demand topic: Content creation—an interest area for many youths, with real career relevance
2. Dual-use skills: Applicable for independent creatorsandcorporate marketing/social teams
3. Credible, creator-led facilitation: Led by AIKO Collective, a social growth consultancy made up of practitioners with 400K+ TikTok followers
4. End-to-end workflow: Build a complete content package across storyboard (hook–action–payoff), visual design, and copywriting
5. Personalised feedback: Direct coaching, practical tips, and iteration to improve each segment
6. Portfolio-ready output: Leave with a final deliverable you can showcase for internships, school, or creator portfolios

Who should attend

1. Students and fresh grads exploring marketing, media, design, comms, film, or business—especially those who want practical exposure beyond classroom theory
2. Aspiring creators who want to level up from “posting” to building content with intent (story structure, hooks, audience-fit, consistency)
3. Youth entrepreneurs / side-hustlers selling products or services who need content to drive awareness and sales but lack a structured approach
4. CCA / student club leaders (publicity/content teams) who regularly produce content for events and need stronger planning and execution skills
5. Early-career professionals (0–3 years) in marketing/comms who want to sharpen short-form, platform-native content and learn faster production workflows

About the facilitators

AIKO Collective is a creator-led agency founded by popular influencers Rayyan Afiq and Dewy Choo, built around the realities of how content actually wins attention, builds community, and drives commercial outcomes today. As practitioners who operate at the intersection of strategy, storytelling, and platform-native execution, they are uniquely positioned to translate “what brands want” into “what audiences will actually watch, share, and trust.”

This makes them the optimal facilitators for this job taster: they can coach participants through the full end-to-end workflow—ideation, hook, scripting, shooting direction, basic editing considerations, captioning/copy, and distribution thinking—while grounding every decision in real-world constraints like brief interpretation, time pressure, and performance metrics, so participants leave with both a usable output and a clear understanding of industry expectations.

Organised by: Artbox Singapore, AIKO Collective