Behind the Build @ International Automodified SG

Behind the Build @ International Automodified SG

Programme Description

Step beyond the show floor and discover what goes into bringing an automotive lifestyle event to life. Behind the Build @ International Automodified SG is a guided learning journey that introduces participants to the people, skills and different types of work behind modified cars, live events, media, design and automotive businesses.

As participants explore the event, they will learn how different parts of the experience come together — from event planning and operations to automotive customisation, branding, content creation and business. The journey aims to help participants see how an interest in cars can connect to a much wider range of careers and transferable skills.

About International Automodified SG

International Automodified (IAM) is a regional automotive lifestyle show centred around customised vehicles, automotive culture and the communities and businesses surrounding them. The event brings together modified cars, automotive brands, workshops, enthusiasts and other parts of the automotive ecosystem.

What You’ll Do

• Explore International Automodified SG through a guided walk around the event.
• Learn how an automotive event is planned and brought to life.
• Discover careers connected to automotive, events, design, media, marketing and business.
• Learn about different areas of automotive customisation and the specialists involved in bringing a build together.
• Observe how brands, exhibitors and event teams create experiences for visitors.
• Reflect on how personal interests can connect to different career and education pathways.

Programme Details

Date: Saturday, 5 September 2026
Time: 3PM to 4PM
Venue: D’Marquee, Downtown East