While marketing roles focus on driving sales, a corporate communications executive focuses on reputation building and storytelling. They build a positive public image for the organisation, rather than coordinating promotional campaigns to sell products.

No. While writing is core to the role, the scope has expanded significantly. They're expected to create digital content, including materials for social media and simple videos. They also track news coverage and public feedback, making the role dynamic.

Not typically. While issue-handling and protecting the organisation's reputation are part of the job description, entry-level executives usually support these activities with guidance from seniors. They're not expected to handle high-stakes reputation crises independently yet.

Unlike some other entry-level business roles, this position usually requires a portfolio showcasing their written content, such as press releases, articles, or newsletters. This provides proof of their storytelling and writing abilities.

It's increasingly common and considered a plus. Employers often look for familiarity with design and editing tools such as Adobe or Canva, as well as an understanding of digital content creation for social platforms.