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Image of career: Corporate Communications Manager

Corporate Communications Manager

Overview

Corporate communications managers create and manage media content that builds brand reputation and engages audiences.

Description

  • Plan and carry out communication plans for both internal teams and external audiences.
  • Create and edit content such as press releases and simple online materials.
  • Track news coverage and public feedback to help protect the organisation's reputation.
  • Work with internal teams, partners, and media contacts.
  • Support events, campaigns, and basic issue-handling or reputation work.

Entry requirements

  • You will need a Bachelor's Degree or Diploma in Communications, Marketing, Media, or related field, and strong writing, editing, and storytelling skills.
  • A portfolio in written content such as press releases, articles, newsletters is expected. Experience with digital content creation and familiarity with design tools is a plus.

Salary

$2,900 – 4,600

/mo

Salary ranges are estimated based on public information found on Singaporean job portals, including MyCareersFuture, MySkillsFuture. Updated as of 2026.

Trivia

In a crisis, a corporate communications manager has a 'golden hour' rule: they must release an official statement within 60 minutes, or social media rumours will take over the narrative.

What to expect

Use clear relevant content to define how the organisation speaks to the public, media, and employees. Your focus will be on reputation building and storytelling.

Soft
skills

Communication Skills

Able to express ideas clearly to different audiences.

Attention to Detail

Careful when reviewing content and checking accuracy.

Adaptability

Able to adjust messages and content based on feedback and situations.

Content Writing & Editing

Trained to write and edit press releases and basic digital content.

Media Monitoring

Familiar with using tools to track news coverage and public feedback about the organisation.

Digital Content Creation

Skilled in creating content for websites, social media, and simple videos.

Hard
skills

Khairun, Community Engagement Manager
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Frequently asked questions

While marketing roles focus on driving sales, a corporate communications executive focuses on reputation building and storytelling. They build a positive public image for the organisation, rather than coordinating promotional campaigns to sell products.

No. While writing is core to the role, the scope has expanded significantly. They're expected to create digital content, including materials for social media and simple videos. They also track news coverage and public feedback, making the role dynamic.

Not typically. While issue-handling and protecting the organisation's reputation are part of the job description, entry-level executives usually support these activities with guidance from seniors. They're not expected to handle high-stakes reputation crises independently yet.

Unlike some other entry-level business roles, this position usually requires a portfolio showcasing their written content, such as press releases, articles, or newsletters. This provides proof of their storytelling and writing abilities.

It's increasingly common and considered a plus. Employers often look for familiarity with design and editing tools such as Adobe or Canva, as well as an understanding of digital content creation for social platforms.