Image of career: Media Planner

Media Planner

Overview

Media planners help plan, run, and review advertising campaigns so brands can reach the right people.

Description

  • Plan and set up online and offline advertising campaigns.
  • Work with media partners and teammates to make sure campaigns run smoothly.
  • Check how campaigns are performing and help update reports using information from ad platforms.
  • Review campaign results and market information to help improve future advertising plans.

Entry requirements

  • You will need a Diploma or Degree in Marketing, Communications, Media Studies, or a related field is preferred.
  • You should be familiar with using digital advertising platforms (such as Google Ads, DV360) and media research tools (such as Nielsen Clear Decisions, AdQuest, Global Web Index).

Salary

$3,200 – 5,000

/mo

Salary ranges are estimated based on public information found on Singaporean job portals, including MyCareersFuture, MySkillsFuture. Updated as of 2026.

Trivia

Did you know that media planners use 'geofencing' technology to target ads to your phone when you walk within 500m of a specific mall or store?

What to expect

Support advertising campaigns by analysing data and deciding where and when ads should run. Learn to turn data into clear insights to share with the team.

Soft
skills

Analytical Skills

Able to look at data and find useful insights.

Communication Skills

Ability to explain plans, results, and relevant information clearly to others.

Attention to Detail

Able to be accurate and careful when checking data and monitoring campaigns.

Media Planning

Good understanding of how to plan and place ads on different media channels.

Campaign Data Analysis

Trained to interpret ad performance data like reach and view to evaluate success.

Digital Ad Platforms

Familiar with using tools like Google Ads to run and adjust campaigns.

Hard
skills

Frequently asked questions

While they work closely with advertising ideas, their primary focus is on media performance and optimisation rather than creating the content or managing the brand messaging. Their role involves analysing data and deciding "where and when" ads should run to reach the right people.

A media planner is analytical, focusing on data, media performance, and optimising ad placement. In contrast, a brand executive focuses on execution—coordinating campaigns, promotions, and product activities to directly support sales.

The media planner role is listed as a position where entry-level candidates and fresh graduates are often welcome. While having a relevant Diploma or Degree is preferred, the industry offers pathways for those just starting their careers.

Their focus is not just on reporting numbers, but on media performance and optimisation. They use data to make strategic decisions on "where and when" ads should run to ensure the brand reaches the right people, and they utilise these results to improve future advertising plans.

Success in this role requires more than just reading numbers; they must learn to turn data into clear insights. Additionally, because the advertising landscape changes rapidly, they're advised to constantly keep up with new media trends to remain effective in their planning.