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Tourism
Overview
Singapore's tourism industry creates the experiences that tourists enjoy in Singapore. Professionals strengthen our reputation as a premier global destination for work and play.
About industry
The tourism sector includes hotels, cruise lines, integrated resorts, attractions, travel agencies, tourist guides, and event companies that welcome visitors to Singapore. You could work in hotel management, travel planning, business events, or experience development, helping both international travellers and locals enjoy world-class attractions and amenities. Tourism connects to many industries including food, retail, transport, and entertainment, making Singapore an exciting destination.
Industry facts
01
Tourism contributed 6.0% of Singapore's exports in services in 2024.
02
Singapore's tourism workforce grew to 75,000 in June 2025, up over 8% from 69,000 a year earlier.
03
Singapore is the first country to achieve sustainable destination certification at the country level by the Global Sustainable Tourism Council.
Evolving Roles Beyond Front-Line
Tourism careers are expanding into specialised areas like data science, creative design, and sustainability. You'll find opportunities in data management, business intelligence analysis, and unique roles like managing ski training centres. The sector now seeks professionals with diverse skills combining hospitality knowledge with technical expertise in digital literacy and artificial intelligence.
Digitalisation and Technology
Artificial intelligence and automation handle routine tasks, freeing staff to focus on meaningful, high-value interactions with guests and enhance overall service experiences. Technology complements rather than replaces workers, transforming the nature of tourism work itself. You'll find opportunities if you can leverage these tools whilst maintaining personal service excellence in a sector balancing efficiency with exceptional guest experiences.
Business Events and Sustainability Growth
Singapore aims to triple receipts from business events by 2040, targeting 10% of tourism receipts. This creates demand for professionals skilled in planning and running corporate events, conventions, and trade shows. There's emerging demand for sustainability expertise as Singapore positions itself as a certified sustainable destination. The Tourism 2040 strategy requires evolved skill sets alongside traditional capabilities.
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Julaina
K-Startup Manager (Tourism Companies Support Department),
Korea Tourism Organization
"Hi! I'm Julaina. I believe the best ideas happen when the right people meet. I help make that happen through programmes and community building."
Shaun Y. Z. Phang
Educator,
Institute of Higher Learning