Content Writer
Overview
Content writers plan, research, write, and coordinate content that interests readers.
Description
- Work with stakeholders to brainstorm ideas and concepts.
- Create style guides that align with the organisation’s artistic direction.
- Plan content for brand’s audiences.
- Design slogans and taglines.
- Stay updated on industry trends and competitor products to appeal to target audiences.
Entry requirements
- You need at least a NITEC qualification, such as a Certificate in Office Skills, NTC Grade 2, or equivalent.
- You could start building your writing portfolio by working freelance.
Salary
$2,900 – 4,000
/mo
Salary ranges are estimated based on public information found on Singaporean job portals, including MyCareersFuture, MySkillsFuture. Updated as of 2026.
Trivia
Content writing skills are super transferable - if you wanted, you could move into different industries.
What to expect
Apart from spending time at work planning, researching, and managing projects, you might have to spend nights and weekends writing if there are tight deadlines.
Soft
skills
Communication
Able to share ideas effectively with clients and team.
Creative Thinking
Able to generate unique ideas that stand out.
Adaptability
Ability to adjust to new platforms and trends easily.
Strong Command of English
Expertise in language, grammar, vocabulary, and style nuances.
Industry Knowledge
Able to stay informed on current events and industry trends.
Search Engine Optimisation (SEO)
Able to optimise content with keywords, tags, and links.