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Market Research Analyst
Overview
Market research analysts study strategies and consumer trends to help companies grow their customer base.
Description
- Report on key performance indicators of growth.
- Recommend and test installation and engagement campaign improvements.
- Identify opportunities for growth.
- Monitor advertising campaigns’ budget distributions and performance.
- Work closely with creative teams to develop ads.
Entry requirements
- You’ll need a degree in Business Analytics, Statistics, Information Systems, Data Science, or another relevant field.
Salary
$3,500 – 6,000
/mo
Salary ranges are estimated based on public information found on Singaporean job portals, including MyCareersFuture, MySkillsFuture. Updated as of 2026.
Trivia
Analysts discovered that in blind taste tests, people often prefer Pepsi, but when labels are visible, they choose Coke. This proves that emotions associated with a brand can override taste preferences.
What to expect
Data shows what people do, but data analysts explain why they do it. You'll bridge raw data and turn emotions into company strategy.
Soft
skills
Attention to Detail
Able to ensure accuracy and spot important patterns to provide market insights.
Analytical Skills
Ability to interpret market data and provide practical insights.
Innovative Problem-Solving Skills
Ability to develop creative solutions to challenges in research.
Market Research
Experience with market research methods like data collection, trend analysis, and competitor analysis.
Budgeting
Able to develop and manage research budgets effectively.
Data Analysis Tools
Able to use Standard Query Language to manage databases, as well as Business Intelligence (BI) tools for reporting and analysis.
Hard
skills
Frequently asked questions
Yes, statistics is essential for market research. Companies expect analysts to understand data and numbers, and evaluate them to draw valuable conclusions.
Pay-per-click is a popular advertising model that analysts use. Every time you click on an ad from a Google search, advertisers pay the platform a fee.
They may participate in data analysis projects, join critical discussions, and seek mentorships.
People think market research analysts only crunch numbers, but they also combine data analysis with strategic thinking and effective communication skills.
No, they collaborate with stakeholders and other teams to develop business strategies.