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Image of career: Marketing Executive/Manager

Marketing Executive/Manager

Overview

Marketing executives sell products and services by using tactics and platforms to reach customers at strategic times.

Description

  • Develop communication materials.
  • Brainstorm design concepts and ideas.
  • Identify digital platforms for engaging marketing campaigns.
  • Implement crisis management and communication plans.
  • Produce compelling content for marketing on various platforms.

Entry requirements

  • You'll need at least a Diploma in Mass Communication.
  • Pursue internships to learn about marketing campaigns, budget management and more real-life application.

Salary

$3,000 – 4,000

/mo

Salary ranges are estimated based on public information found on Singaporean job portals, including MyCareersFuture, MySkillsFuture. Updated as of 2026.

Trivia

Ever wonder why you suddenly want something immediately after viewing an ad? Marketing executives study your online behaviour to show you products at exactly the right moment - it's like mind reading with data.

What to expect

You'll learn marketing models and theories in class, but applying them to real projects and audiences will be very different. Stay adaptable.

Soft
skills

Communication

Possess good communication skills to ensure teams and clients understand each other.

Self Management

Ability to manage workloads, deadlines, and responsibilities.

Creative Thinking

Capable of developing unique marketing strategies.

Brand Management

Skilled in building and maintaining a consistent brand image.

Content Marketing Strategy

Able to develop strategies that engage target audiences.

Market Research

Ability to analyse data to understand trends, audience, and competition.

Hard
skills

Colette, Marketing Manager
"Marketing has got to do more with brand building, crafting of the proposition, and building awareness."

Colette, Marketing Manager

National Youth Council

Frequently asked questions

Yes, basic marketing theories and frameworks help guide your ideas. But to excel, you need to go beyond your school curriculum and stay updated with current affairs and trends.

You don’t develop marketing strategies on vibes alone - you'll draw insights from market research. Do expect to analyse lots of data and numbers.

They develop advertising strategies and campaigns to generate interest. These campaigns can be found on television, social media and more.

Yes, they might travel to meet with clients for discussions and relationship-building.

They may work in various industries including retail, advertising and public relationships, and financial services.