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Image of career: Sales Manager

Sales Manager

Overview

Sales managers lead sales teams to hit revenue targets by creating smart strategies, building strong customer relationships, and developing their team's skills.

Description

  • Lead and motivate the sales team to achieve revenue targets and performance goals.
  • Create sales strategies and action plans based on market trends and customers needs.
  • Build and maintain strong relationships with important customers and business partners. Track sales performance, forecasts, and reports to spot problems and opportunities.
  • Coach and develop sales staff to improve their product knowledge and selling abilities.

Entry requirements

  • You will need a Diploma or Bachelor's Degree in Business, Marketing, Sales, or related field. You'll need experience in sales roles like sales executive or account executive, plus experience managing teams or handling key accounts.

Salary

$4,000 – 6,500

/mo

Salary ranges are estimated based on public information found on Singaporean job portals, including MyCareersFuture, MySkillsFuture. Updated as of 2026.

Trivia

Do you know about the 'silence' tactic? Great sales managers know that after stating the price, the first person to speak loses. They will sit in awkward silence for minutes just to pressure the client into saying 'yes'.

What to expect

You'll focus on driving sales results through people rather than selling directly. You will spend your time reviewing performance and supporting your team to close deals.

Soft
skills

Team Leadership

Ability to guide, motivate, and inspire the sales team to achieve goals and maintain high performance.

Strategic Communication

Able to communicate clearly and persuasively with all audiences.

Coaching & People Development

Skilled in developing sales staff by improving their selling skills, product knowledge, and customer service abilities.

Sales Strategy Development

Able to create detailed sales plans and strategies to meet targets and respond to market changes.

Performance Analysis & Forecasting

Able to monitor sales results, analyse forecasts, and identify performance gaps.

Customer Relationship Leadership

Able to build and maintain strategic relationships with key customers and business partners.

Hard
skills

Frequently asked questions

The focus shifts from selling to enabling others to sell. While salespeople handle direct customer engagement, sales managers coordinate across multiple stakeholders and manage team performance rather than just their own targets.

This is a management role requiring prior experience. Employers want candidates with degrees plus experience in entry-level roles like sales executive or account executive, and proven ability to handle key accounts or manage teams.

AI handles administrative grunt work, allowing sales managers to focus on strategy and relationships. They use AI tools to draft proposals, research industry trends, and analyse competitors, freeing up time for tasks like team development.

It means planning ahead rather than just reacting to customers. Sales managers analyse market trends and customer needs to create action plans that ensure targets are met.

Because success depends on team performance, not individual achievement. Sales managers must develop their people's product knowledge, selling skills, and customer service abilities to ensure the entire department succeeds.