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Image of career: Search Engine Optimisation (SEO) Specialist

Search Engine Optimisation (SEO) Specialist

Overview

SEO specialists generate sales for by optimising company websites to appear first on search engine pages.

Description

  • Identify, optimise, and monitor keywords to grow site traffic.
  • Develop and implement a SEO strategy to increase brand awareness.
  • Optimise website landing pages to increase sales.
  • Improve company’s website rankings on major search engines.
  • Collaborate with SEO content writers.

Entry requirements

  • You'll need at least a Diploma in Marketing or related field, and at least a year of SEO experience. Start by reading about current online marketing trends, concepts, and strategies.

Salary

$3,300 – 5,000

/mo

Salary ranges are estimated based on public information found on Singaporean job portals, including MyCareersFuture, MySkillsFuture. Updated as of 2026.

Trivia

In this digital world, SEO specialists are in high demand. Companies need SEO experts to ensure their websites are found and their campaigns succeed.

What to expect

You’ll have to keep optimising websites to improve online visibility. Stay adaptable and keep up to date with the latest SEO trends to ensure you don’t fall behind.

Soft
skills

Critical Thinking

Able to evaluate data and adapt SEO strategies accordingly.

Communication Skills

Ability to collaborate well with teams and explain SEO insights clearly.

Adaptability

Capable of quickly adjusting to new trends and updates.

Microsoft Excel

Skilled in using Excel for data analysis, reporting, and SEO metrics.

Technical SEO Knowledge

Ability to understand website structure, coding basics, and optimisation to improve how search engines organise information.

Analytical Skills

Able to research and identify high-value keywords, trends, and user intent.

Hard
skills

Melvin, SEO Specialist
"You may have good intentions or strategies but you need to listen to what clients want to achieve."

Melvin, SEO Specialist

National Youth Council

Frequently asked questions

No, SEO specialists don’t create content. Instead, they improve the marketability of content by conducting research and providing writers with keywords to use.

Your job involves communicating with clients about website changes and improvements. Effective communication helps convey changes and ensures successful project outcomes.

They optimise website content, structure, and technical aspects to improve visibility, target specific keywords, and help websites rank higher in search results.

They conduct research to identify relevant keywords and optimise website elements like meta tags and URL.

It’s not strictly required, but programming knowledge may be an advantage because it helps you understand how websites function.