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Image of career: Social Media Strategist

Social Media Strategist

Overview

Social media strategists develop and enact social media strategies to enhance company online presence and marketing efforts.

Description

  • Strengthen social media presence and evaluate strategy effectiveness.
  • Research market trends to get inspiration for creative campaign.
  • Resolve technical issues with campaigns.
  • Plan media strategies and manage budgets to maximise campaign reach and cost efficiency.
  • Understand clients' expectations and work closely with them.

Entry requirements

  • You’ll need a Bachelor's Degree preferably in Communications, Advertising, Marketing or Business.
  • You may start with managing social media accounts for school clubs to gain experience.

Salary

$3,000 – 4,300

/mo

Salary ranges are estimated based on public information found on Singaporean job portals, including MyCareersFuture, MySkillsFuture. Updated as of 2026.

Trivia

Data is your best friend. Social media strategists analyse performance to understand campaign success and insights. This data helps measure strategy effectiveness and guides future decisions.

What to expect

You'll develop and execute marketing strategies, engage audiences, and analyse data in a fast-paced environment with different clients and tight deadlines.

Soft
skills

Creative Thinking

Ability to generate unique campaign content in a busy social media space.

Critical Thinking

Able to evaluate and refine campaign strategies to improve performance.

Problem-Solving

Able to address unexpected challenges, algorithm changes, and crisis situations effectively.

Writing Skills

Possess language skills to craft content and messaging that generates loyal customers.

Presentation Skills

Ability to explain complex strategies effectively to resonate with clients.

Research Skills

Skilled in researching market trends and audience behaviour to create strategies.

Hard
skills

Samuel, Social Media Strategist
"It is not the most glamorous job in the world, theres actually a lot of hard work that goes behind it."

Samuel, Social Media Strategist

National Youth Council

Frequently asked questions

Social media strategists research and propose platform-specific solutions while content writers focus on creating written material that interests target audiences.

Yes, they spend considerable time on various platforms. They need familiarity with platforms and latest trends in order to propose ideas.

Yes, it's beneficial. Data analytics helps us to understand why and how a campaign is effective and helps strategists make the next decision.

Yes, many businesses hire social media strategists on contract basis for their flexibility and specialised expertise.

Common campaign types include brand awareness, audience engagement, lead generation, and sales conversion campaigns.