Communications and New Media
Digital economy transformed Communications and Media, altering content and service creation and distribution.
Singapore's Communications and Media sector is a vibrant hub of innovation and creativity, blending traditional and digital media to captivate audiences worldwide. Supported by progressive government policies and a focus on education, it offers a dynamic environment for growth. With its strategic position in Asia, Singapore is a gateway for global media players and a nurturing ground for local talent, making it an ideal place for those looking to thrive in a fast-evolving industry. This sector promises exciting opportunities for creative minds eager to make an impact in the world of media.
Key Industry Facts
Over 80% of Singapore's population uses the Internet, fostering a digital-savvy market.
The media industry in Singapore contributes about 20 billion or 4% to the national GDP.
Mobile penetration rate in Singapore exceeds 140%, indicating a highly connected population.
Industry Trends
Specialised Storytelling Reigns Supreme
There has been a 76% job growth in SG's content marketing (2020-23). This can be attributed to mastering personalised storytelling, AR, and micro-influencer strategies.
Southeast Asia's Booming Market Beckons
A gateway to 600M SEA internet users is through excelling in personalised content with multilingual and cultural insights to craft strategies for regional brand growth.
AI Revolutionised Communication
AI jobs in SG soared 140% between 2020 to 2023). The use of AI for personalised content, chatbots, and optimised writing led to the rise in communication tech.
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