Visual Merchandiser

Visual Merchandisers focus on the concept and aesthetics of stores. They make sure that the experience is enjoyable and pleasant for consumers.

Visual Merchandiser Job Description

Conduct research on competitor brands and shopper trends.

Come up with storylines and concepts consistent with the branding.

Develop visual merchandising plans and designs.

Prepare cost and budget resources for visual merchandising displays.

Supervise construction and maintenance of visual merchandising displays.

Note

Ever found yourself fascinated in IKEA and spending way more time than intended? The layout is designed for customers to be visually engaged and look at the products!

What you should know about Visual Merchandiser jobs in Singapore

Nature of Work

As Visual Merchandisers, you’ll learn to creatively display products in retail spaces to maximise appeal, drive sales, and enhance the shopping experience.

Key Advice

Be prepared for shift work with some heavy-duty tasks and focus on creating visually appealing store layouts to attract your customers.

Entry Requirements

Entry Requirements
Educational qualification in visual merchandising, retail, design, communication-related courses is preferred.

Experience is very important for this job, so apply for internships where possible!
Possible Pathway

Possible Pathway

Skills you need to pursue a Visual Merchandiser job in Singapore

Hard Skills

Design Concept Generation

Vital for developing unique and attractive visual merchandising layouts.

Design Software

Using digital tools and software for design for crafting precise and modern visual displays.

Planogramming

Ensuring optimal use of space and enhancing customer experience.

Soft Skills

Creative Thinking

To generate innovative ideas and solutions for designing eye-catching and effective visual displays.

Interpersonal skills

For collaborating with team members and engaging with clients to ensure their vision is perfectly executed.

Problem-Solving

Address and resolve any issues during the visual merchandising process, ensuring seamless project completion.

Frequently asked questions (FAQs)

How does Visual Merchandising help with sales?

Visual Merchandising attracts visitors' attention and influences their purchasing decisions through attractive displays.
Are travel opportunities available for Visual Merchandisers?

Regional Visual Merchandisers are often travelling to ensure branding consistency across stores and to study their competitors.
Who do Visual Merchandisers work with?

Visual Merchandisers work with various professionals within the Retail industry. They also collaborate with suppliers and vendors to source and acquire merchandise as well as products for display.
What attributes should good Visual Merchandisers have?

Good Visual Merchandiser have a wide product knowledge, style, marketing skills, and a creative eye to succeed. They know the store's products and current trends, and are able to create displays that will entice the customers.
What tools do Visual Merchandisers often use?

Visual Merchandisers use mannequins to display clothing and accessories. They also display fixtures on shelves, providing structure and organisation to displays and lighting to make the product more visually appealing.