Market Research Analyst

Market Research Analysts identify and implement paid channel strategies, monitor ad costs, and explore digital trends to grow a FinTech app's user base.

Market Research Analyst Job Description

Report on growth KPIs (Key Performance Indicators) such as number of app installations, transactions, and purchase volume.

Recommend app installation and app engagement campaign optimisation and run A/B tests accordingly.

Identify market opportunities for acquisition growth.

Monitor budget distribution and the performance of paid advertisement campaigns.

Work closely with a creative team to facilitate the ad creation process.

Note

A/B testing compares two marketing versions to measure performance differences through web traffic and clicks, guiding the creation of effective sales materials.

What you should know about Market Research Analyst jobs in Singapore

Nature of Work

You need Standard Query Language(SQL) skills to manage databases and turn complex data into actionable business insights for FinTech.

Key Advice

You can pick up SQL by enrolling in an online course. For example, NUS Business School offers an online programme dedicated to FinTech innovations!

Entry Requirements

Entry Requirements
Minimally, you will need a degree in Business Analytics, Statistics, Information Systems, Data Science, or any other relevant field.

Having an interest in blockchain also helps you better understand the workings of a FinTech company!
Possible Pathway

Possible Pathway

Skills you need to pursue a Market Research Analyst career in Singapore

Hard Skills

Market Research

Ability to comprehend market research: data collection, trend analysis, and competitor analysis.

Budgeting

Proficient in developing and managing research budgets, ensuring resource efficiency and financial adherence.

Proficiency with Business Intelligence (BI)

Adept in BI tools like Tableau, BigQuery, SAS, reporting, and analysis.

Soft Skills

Attention to Detail

Ensure accuracy and spot patterns in data analysis for reliable market insights.

Analytical Skills

Interpret market data and provide actionable insights with strong analytical skills.

Innovative Problem-Solving Skills

Develop solutions for research challenges to deliver impactful insights and strategies.

Frequently asked questions (FAQs)

Do Market Research Analysts have to be good at Statistics?

Yes, Statistics is a crucial skill when it comes to Market Research. Companies expect individuals to understand the data and numbers they are working with and evaluate them to draw valuable conclusions. This data would help the company discover its potential customers' preferences, market growth, and trends.
What is an example of a digital marketing trend today that Market Research Analysts implement?

PPC or pay-per-click is a trending source of Internet Marketing used extensively by Market Research Analysts. Each time an ad gets a click, Advertisers pay companies a fee. The abundance of ads on your Google results page is proof that PPC remains a popular choice for Internet Marketing!
How can aspiring Market Research Analysts start developing the skills needed for the role?

They can participate in Data Analysis projects, engage in critical discussions, and seek mentorship from professionals in the Finance industry.
What is a common misperception of the role?

A common misperception is that Market Research Analysts solely focus on number crunching, but the reality involves a combination of data analysis, strategic thinking, and effective communication.
Do Market Research Analysts work by themselves?

No. In reality, Market Research Analysts collaborate with diverse teams and stakeholders to inform financial decisions and strategies.