Market Research Analysts identify and implement paid channel strategies, monitor ad costs, and explore digital trends to grow a FinTech app's user base.
Market Research Analyst Job Description
- Report on growth KPIs (Key Performance Indicators) such as number of app installations, transactions, and purchase volume.
- Recommend app installation and app engagement campaign optimisation and run A/B tests accordingly.
- Identify market opportunities for acquisition growth.
- Monitor budget distribution and the performance of paid advertisement campaigns.
- Work closely with a creative team to facilitate the ad creation process.
Note
A/B testing compares two marketing versions to measure performance differences through web traffic and clicks, guiding the creation of effective sales materials.
What you should know about Market Research Analyst jobs in Singapore
Nature of Work
You need Standard Query Language(SQL) skills to manage databases and turn complex data into actionable business insights for FinTech.Key Advice
You can pick up SQL by enrolling in an online course. For example, NUS Business School offers an online programme dedicated to FinTech innovations!-
Entry RequirementsEntry Requirements
- Minimally, you will need a degree in Business Analytics, Statistics, Information Systems, Data Science, or any other relevant field.
- Having an interest in blockchain also helps you better understand the workings of a FinTech company!
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Possible PathwayPossible Pathway
Skills you need to pursue a Market Research Analyst career in Singapore
Hard Skills
Market Research
Ability to comprehend market research: data collection, trend analysis, and competitor analysis.Budgeting
Proficient in developing and managing research budgets, ensuring resource efficiency and financial adherence.Proficiency with Business Intelligence (BI)
Adept in BI tools like Tableau, BigQuery, SAS, reporting, and analysis.
Soft Skills
Attention to Detail
Ensure accuracy and spot patterns in data analysis for reliable market insights.Analytical Skills
Interpret market data and provide actionable insights with strong analytical skills.Innovative Problem-Solving Skills
Develop solutions for research challenges to deliver impactful insights and strategies.Related Job Roles
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