Personal/Consumer Banker

Personal / Consumer Bankers provide financial advice to customers in the bank. They are the most important staff to contact for personal finances.

Personal/Consumer Banker Job Description

Understand the client's needs and provide sound financial advice that fits their needs and objectives.

Ensure advice to clients meets the bank's prescribed standards and industry regulatory requirements.

Source and contact individual prospects to build a robust client base.

Ensure high-quality and seamless customer service built on trust and personalised service.

Update customers' portfolios regularly to ensure alignment with their evolving financial goals and market conditions.

Note

Success as Personal Bankers hinge on community reputation, networking skills and affability beyond just knowing banking rules. Education matters less than connections.

What you should know about Personal / Consumer Banker jobs in Singapore

Nature of Work

You can work in dynamic banks like Citibank & HSBC, providing personalised services and financial advice to meet client needs in Singapore.

Key Advice

You need to be patient when assisting customers and explaining terminologies and procedures, especially when the terms are technical.

Entry Requirements

Entry Requirements
Minimally a GCE 'A' Level certificate. A diploma or degree in a finance-related field is preferred.

Most local banks offer formal training programmes. To become a Certified Personal Banker, you must pass industry exams known as CMFAS (Capital Markets Financial Advisory Services).
Possible Pathway

Possible Pathway

Skills you need to pursue a Personal / Consumer Banker career in Singapore

Hard Skills

Understanding Different Lifestyle Management of Individuals

Understand client needs to offer tailored solutions and advice.

Able to Manage Confidential Information

Manage client information with integrity to ensure trust and compliance.

Data Analytics

Analyse financial data and trends using analytics for decisions and client advice

Soft Skills

Customer Orientation

Prioritise customer service, understand client needs, and provide personalised banking experiences.

Adaptability

Adapt to market changes, client needs, and regulations to offer relevant financial solutions.

Problem-Solving

Problem-solving skills are key to resolving client issues and aligning solutions with their financial goals.

Frequently asked questions (FAQs)

What are the financial assets that Personal Bankers can advise on?

The range of financial products they can advise on includes unit trusts, bonds, equities, structured products, currencies, insurance-linked products, deposits and loans.
What are the working hours for Personal Bankers?

Personal Bankers may be tasked to work on one (or a few) weekends, or after-office hours. This depends on the opening hours of the bank.
How do Personal Bankers handle difficult situations?

There are several ways for Personal Bankers to handle difficult situations. Actively listening to a customer's concern or complain allows them to fully understand the issue at hand. They communicate clearly and succinctly, explaining any necessary processes or procedures to the customer.
Are Personal Bankers required to meet certain regulatory or compliance requirements?

Yes, they are required to meet certain regulatory and compliance requirements. It varies by country and jurisdiction, but is usually put in place to ensure that Bankers perform their duties ethically and within the legal framework.
How is performance measured and evaluated in the Personal/Consumer Banker role?

It is typically measured and evaluated using various metrics and criteria. Some of these include providing customer service, cross-selling additional products and adhering to strict guidelines and regulations.