Content Writer

Content Writers plan, research, write, and coordinate content that interests readers.

Content Writer Job Description

Work with stakeholders to generate Copywriting ideas and concepts in various media forms.

Stay updated on competitors' products and industry trends to develop content that appeals to the target audience.

Note

Content Writing skills are super transferable, you can switch industries/sectors once every few years.

What you should know about Content Writer jobs in Singapore

Nature of Work

Apart from writing, a lot of time and effort goes into planning, researching, strategising and project management.

Key Advice

If you are writing for an event, you might have to work on weekends or weekday nights due to tight deadlines.

Skills you need to pursue a Content Writer career in Singapore

Hard Skills

Good Command of Languages

Mastery of language, grammar, vocabulary, and style nuances.

Knowledge of Current Affairs, Trends and Existing Campaigns

Writers must stay informed on current events and industry trends.

Search Engine Optimization (SEO)

SEO optimises content with keywords, tags, and links for higher search engine rankings.

Soft Skills

Communication

Communicates effectively with clients and teams to gather requirements and feedback and share ideas.

Creative Thinking

Generates unique ideas and approaches for standout content in the market.

Adaptability

Adapts to new platforms and trends for cutting-edge content strategies.

Frequently asked questions (FAQs)

What are some types of content writing?

Many types of content require content writing like EDMs (Electronic Direct Mail), Social Media posts, marketing gimmicks and branding content.
What is the difference between Copywriting and Content Writing?

The key difference lies in the purpose. Copywriting focuses on selling an idea or brand, while Content Writing concentrates more on delivering useful content.
Are Content Writers the same as Copywriters?

No, they are not the same. While both roles involve writing, they have different focuses. Content Writers tend to focus on providing valuable information and building brand authority, while Copywriters aim to generate sales and conversions through persuasive writing techniques.
What type of media do Content Writers write for?

Content Writers can write for various media, including Websites, Social Media, Print, E-Books, Infographics and Video Scripts.
Can Content Writers work from home?

Yes, Content Writers can work from home.