Social Media Strategist

Social Media Strategists plan, develop and implement social media strategies for companies with an aim to improve online presence and digital marketing efforts.

Social Media Strategist Job Description

Strengthen Social Media presence and evaluate the effectiveness of strategies.

Research to draw insights and propose solutions.

Resolve technical issues at all stages of the campaign.

Media planning and budgeting.

Understand clients' expectations and work closely with them.

Manage, create, and publish original, high-quality content across various platforms.

Note

Social Media Strategists use data for insights and to measure strategy effectiveness. They are the bridge between brands and the Social Media community.

A day in the life

Social Media Strategist

Social Media Marketing is more than just posting photos or making TikToks. It demands good strategy and creativity. Watch how a Social Media Strategist does it.

What you should know about Social Media Strategist jobs in Singapore

Nature of Work

As Social Media Strategists, you will develop and execute Marketing strategies, engage audiences and analyse data.

Key Advice

The Social Media Strategist role offers the opportunity to thrive in a fast-paced environment, where you'll manage diverse clients, tight deadlines, and high expectations.

Entry Requirements

Entry Requirements
A bachelor's degree, preferably in Communication, Advertising, Marketing or Business, is required.

You can start with managing Social Media accounts for school clubs to gain experience! Having experience managing your own personal accounts to establish your brand is a plus too.
Possible Pathway

Possible Pathway

Skills you need to pursue a Social Media Strategist career in Singapore

Hard Skills

Writing Skills

Crafting captivating content that turns followers into advocates.

Presentation Skills

Communicating strategies effectively to resonate with clients.

Research Skills

Delving into market trends for audience-aligned strategies.

Soft Skills

Creative Thinking

Key for unique content in the crowded Social Media space.

Critical Thinking

Essential in evaluating and refining campaign strategies.

Problem-Solving

Crucial for addressing unexpected Social Media challenges effectively.

“It is not the most glamorous job in the world, there’s actually a lot of hard work that goes behind it.”

‎Samuel, Social Media Strategist

Frequently asked questions (FAQs)

What is the difference between Social Media Strategists and Content Writers?

Social Media Strategists research and propose solutions specific to social media while Content Writers focus on writing information that will interest the target audience.
Do Social Media Strategists spend a lot of time on social media?

Yes, they spend quite a bit of time on social media, as it is important to be familiar with various platforms and the latest trends. For instance, going onto TikTok to understand how it works is important given its popularity.
Do Social Media Strategists need to learn Data Analytics?

It is beneficial for Social Media Strategists to learn data analytics. Data analytics can provide valuable insights into the effectiveness of social media campaigns and help Strategists make data-driven decisions.
Can Social Media Strategists be Contractors?

Yes, they can work as Contractors. Many businesses choose to hire Social Media Strategists on a contract basis rather than as full-time employees.
What kind of social media campaigns do Social Media Strategists run?

Some common types of campaigns they run include awareness, engagement, lead generation, and sales and conversion campaigns.