Social Media Marketer/Community Development Executive

Social Media Marketers/Community Development Executives drive meaningful community development and engagement across Social Media platforms.

Social Media Marketer/Community Development Executive Job Description

Oversee the creation of digital and print materials to engage the community.

Offer customers a trusted point of contact and authority for their concerns and interests.

Research, analyse and ideate to align plans and community development ideas.

Note

Time management is important for Social Media Marketers. They can be engaged in multiple projects so it is crucial for them to balance priorities.

What you should know about Social Media Marketer/Community Development Executive jobs in Singapore

Nature of Work

As Social Media Marketers, you must be comfortable in conducting research and analysing data to draw insights.

Key Advice

Engage authentically, analyse data, adapt content strategy, and foster a vibrant, interactive community.

Skills you need to pursue a Social Media Marketer/Community Development Executive career in Singapore

Hard Skills

Research Skills

Understand market trends and audience preferences for targeted Social Media campaigns.

Content Marketing

Craft compelling narratives driving traffic and fostering loyalty.

Brand Management

Manage brand image & message across channels for a strong, coherent presence.

Soft Skills

Collaboration

Work effectively with teams for unified, impactful Social Media campaigns.

Creative Thinking

Turn unique ideas into engaging content that stands out digitally.

Digital Fluency

Use the latest platforms and trends to keep your brand relevant and engaging.

Frequently asked questions (FAQs)

What is Social Media Marketing?

It's a digital marketing strategy which involves creating and sharing social media content. It includes activities like uploading text, image updates, videos and other content forms that drive engagement and traffic.

Search Engine Optimisation (SEO) and Search Engine Marketing (SEM) are the strategies responsible for driving traffic to your website. A deeper understanding of it translates to better execution of your marketing strategies.
Do Social Media Marketers need to know how to design?

No. Social Media Marketers concentrate on research and coming up with marketing ideas. However, having an eye for design would be useful in setting up marketing campaigns!
Do Social Media Marketers need to learn data analytics?

Yes, Social Media Marketers can benefit greatly from learning data analytics.
What guidelines do Social Media Marketers have to follow?

Social Media Marketers are expected to be ethical and responsible. Some examples of guidelines include being transparent about their identity intentions to disclose potential conflicts of interest clearly. They also need to be authentic and avoid misleading or deceptive information.
Why is Social Media Marketing important?

Social Media Marketing has many reasons for its importance. One of which is to raise awareness of important issues such as public health issues, environmental concerns and others.