Marketing Executive

Marketing Executives promote and sell the company's products or services, using plans and tactics to reach the right customer at the right time and place.

Marketing Executive Job Description

Develop communication materials.

Brainstorm design concepts and ideas for Marketing campaigns.

Identify digital platforms to strengthen Marketing efforts for the organisation.

Implement crisis management action and Communication plans.

Produce content for Marketing materials.

Note

Digital Marketing is becoming increasingly important! It allows companies to reach a wider audience in a cost-effective and measurable manner.

A day in the life

Marketing Manager

Marketing goes beyond campaigns. It shapes how the product will look, feel and even taste like. Find out what a Marketing Manager's day looks like at Unilever.

What you should know about Marketing Executive jobs in Singapore

Nature of Work

You get to learn different Marketing models and theories in class. What's important is how well you apply them to real-life projects!

Key Advice

While working hours are pretty standard, you can expect to work overtime occasionally in terms of client needs.

Entry Requirements

Entry Requirements
Minimally, a diploma in Mass Communication is required.

Marketing is not just about attending events or shoots, you must be analytical and detail-oriented too.

Go for internships! This helps you learn more about Marketing campaigns and budget controls.
Possible Pathway

Possible Pathway

Skills you need to pursue a Marketing Executive career in Singapore

Hard Skills

Brand Management

Focuses on building and upholding brand image, ensuring consistent appeal across all Marketing channels.

Content Marketing Strategy

Crafts strategies to create and share valuable content to attract and engage a target audience.

Market Research

Analyses market data to understand trends, audience, and competition, guiding strategic decisions.

Soft Skills

Communication

Ensures clear understanding between parties through effective verbal and written communication exchanges.

Self Management

Ability to self-manage workload and responsibilities efficiently.

Creative Thinking

Fosters unique Marketing strategies with innovative thinking for creative solutions.

“As long as you stay curious, and not afraid to try out new things, you should be good to go!”

Colette, Marketing Manager

Frequently asked questions (FAQs)

Will Marketing Executives get to apply what they learnt in school in their job?

Yes, basic Marketing theories and frameworks can help guide a Marketing Executive's ideas! But to be great at their job, Marketing Executives have to be independent learners. Read beyond what the school teaches and stay updated with current affairs.
What are some things to take note of in Marketing Executive jobs?

Expect to deal with a lot of data and numbers, so an analytical mind is important too! Marketing Executives do not develop marketing strategies with their hunch. Often, they draw insights from data and market research to angle their Marketing strategy.
How do Marketing Executives promote and sell their company's products?

Marketing Executives develop Advertising campaigns and promotional strategies to create awareness and generate interest in the products. This includes traditional Advertising channels such as TV, as well as Digital Advertising through online platforms and Social Media.
Do Marketing Executives have to travel to the clients?

Yes, Marketing Executives often have to travel to meet with clients.
What industries can Marketing Executives work for?

Marketing Executives can work in various industries, including Retail, Advertising and Public Relations, Consumer Goods as well as Financial Services.