Telemarketer

Telemarketers are Sales Representatives who sell goods and services to prospective customers. They do so through the promotion of the product's benefits to persuade potential customers to buy them.

Telemarketer Job Description

Persuade customers to purchase their products or services.

Complete orders by taking down the personal details of customers.

Provide good customer service to promote a loyal customer base.

Meet sales targets set by their employer or company.

Provide follow-up calls for customers after the purchase has been made.

Conduct cold calls to potential customers to introduce products or services and generate interest.

Maintain accurate records of calls made, customer responses, and sales achieved for reporting purposes.

Handle customer objections and questions, providing detailed information to overcome barriers to sales.

Update customer databases with new information, contact details, and preferences to ensure accuracy for future marketing efforts.

Note

Telemarketing roles are categorised into Outbound, where Agents proactively call potential customers to pitch products, and Inbound, where Agents field calls from individuals already interested in making a purchase, offering a direct line to sales or support.

What you should know about Telemarketer jobs in Singapore

Nature of Work

Your office as Telemarketers will be a bustling call centre with personal cubicles, where noise from colleagues' calls demands the ability to focus.

Key Advice

Telemarketing roles can be stressful due to sales targets and potential rude rejections. Persistence without taking rejections personally is key.

Entry Requirements

Entry Requirements
Minimally, a GCE 'N' Level is preferred.

Most employers do not require you to have a formal education. What is most important is that you are proficient in English. Being able to communicate in other languages native to Singapore will also be beneficial!

Familiarity with Telemarketing regulations and ethical standards in Singapore, ensuring respectful and legal communication practices with all contacts.

Familiarity with different Sales and Marketing strategies that can be applied over the phone, including upselling and cross-selling techniques, to maximise revenue from each call.
Possible Pathway

Possible Pathway

Skills you need to pursue a Telemarketer career in Singapore

Hard Skills

Sales Techniques

Mastering the art of persuasion to match customer needs with product benefits for successful sales.

Computer Skills

Efficient in CRM software for tracking customer interactions and maintaining accurate sales records.

General Knowledge of Products

Thorough understanding of products to confidently address customer inquiries and concerns.

Soft Skills

Communication

Proficient in effectively presenting product benefits and resolving customer queries to drive sales.

Customer Orientation

Ability to maintain customer satisfaction by understanding and meeting their needs effectively.

Self-Management

Excels in goal-setting, efficient time management, and maintaining motivation under pressure.

Frequently asked questions (FAQs)

Do Telemarketers need to call customers late at night?

In Singapore, there are specific times that Telemarketers can call. According to the Contact Centre Association of Singapore (CCAS), telemarketing calls can only be made from 8 am to 9 pm on weekdays, and 8 am to 6 pm on Saturdays. No calls are permitted on Sundays or public holidays.

Credit: https://www.callbox.com.sg/telemarketing/telemarketing-rules-in-singapore-that-you-should-know/
Are Telemarketers the same as Sales Representatives?

Though their roles are similar, theoretically, selling items over the phone is much more difficult. Without face-to-face interactions, people tend to be much more blunt and rude and less willing to listen.
Do Telemarketers need to introduce themselves before starting their sales pitch?

Yes, as it is part of the rules established by the Contact Centre Association of Singapore. Introducing themselves remains one of the practices for ethical Telemarketing.

As a result, their company experiences higher rates of customer engagement and potentially higher sales success. Consumers are more receptive to a pitch when they understand who is calling and why.
Are conversations between customers and Telemarketers recorded?

It depends on the company whether they want to record it for future staff training or quality assurance.
How do Telemarketers contribute to market research and customer feedback?

Telemarketers gather the data gained from the calls and surveys, which in turn is used to further improve their service.