Fan Engagement Coordinator

Fan Engagement Coordinators ensure that existing fan bases are well-engaged and strategise ways to attract new fans.

Fan Engagement Coordinator Job Description

Conceptualise and develop fan-centric experiences & events that build the brand, expand reach to new fans, and increase engagement with the existing fanbase.

Work with other departments to develop and distribute promotional content.

Support Senior Managers to develop insights from data, and analytics with the Analytics team to drive programmes, and concepts that maximise engagement of the fanbase.

Travel to events and provide on-site fan engagement.

Coordinate pre or post-event entertainment to engage fans and build a stronger fan base.

Note

Fan Engagement Coordinators are usually found in companies with fanbases. Think sports teams, eSports teams, and even the Entertainment industry.

What you should know about Fan Engagement Coordinator jobs in Singapore

Nature of Work

You will develop and implement strategies to enhance fan experiences, manage social media interactions, and organise events.

Key Advice

Think out of the box! As Fan Engagement Coordinators, you need to think of creative ways to keep the fanbase well-engaged.

Entry Requirements

Entry Requirements
Minimally, you will need a bachelor's degree in Business, or a field related to the company.

Candidates should have at least 2-3 years of relevant work experience in the industry.

Additionally, basic understanding of various eSports game titles (PUBGM, MLBB, CODM, etc.) is needed.

A thorough understanding of the eSports title you will be involved in is necessary to connect with the fans.

A proven track record of being able to manage communities such as being a Moderator would be useful.
Possible Pathway

Possible Pathway

Skills you need to pursue a Fan Engagement Coordinator career in Singapore

Hard Skills

Microsoft Office Suite Proficiency

Expertise in Word, Excel, PowerPoint, and Outlook for efficient office administration.

Analytical Skills

Strong data analysis and interpretation capabilities for strategic planning across various contexts.

Research Skills

Proficient in researching what the trends are in the eSports title to increase engagement.

Soft Skills

Communication

Excellent in writing and speaking with people, ensuring clear communication.

Collaboration

Capability to communicate, generate ideas, and succeed with people from diverse teams.

Resilience

Ability to work under pressure and stay composed under tight and constantly updating deadlines.

Frequently asked questions (FAQs)

What is the difference between Fan Engagement Coordinators and Community Managers?

Fan Engagement Coordinators analyse data to ensure that fan bases are well-engaged, whereas Community Managers strategise and produce marketing collaterals to keep fan bases active. While they are slightly different, both Fan Engagement Coordinators and Community Managers work together!
What is the difference between Fan Engagement Coordinators and Social Media Strategists?

Fan Engagement Coordinators plan physical and virtual events to engage their fan bases while Social Media Strategists do so only in the Social Media space.
Do Fan Engagement Coordinators work alone?

Not at all, Fan Engagement Coordinators also need to communicate with organisers to make sure events go smoothly. Fan Engagement Coordinators work together with a team specialised in Event Management to refine any areas that require more interaction with the fans.
What are some exciting aspects of working as Fan Engagement Coordinators in the industry?

Some exciting aspects include creating memorable fan experiences, connecting with passionate fans, and contributing to the vibrant atmosphere of events through creative fan engagement initiatives.
What are some requirements needed to pursue a career in Fan Engagement and Community Management within the industry?

Relevant internships, volunteer opportunities, and educational pathways are key to building a solid foundation for a career in the field. Making connections with those in the field also helps!