Public Relations Officer

Public Relations Officers shape people's perceptions of the brand or company and maintain the business' reputation.

Public Relations Officer’s Job Description

Prepare press releases, promotional materials and speeches.
Execute crisis management plan using critical thinking and analytical skills.
Interpret market trends and developments.
Manage brand image, brand development and Marketing activities.
Solve problems and make decisions on the supervisory level.

Note

Public Relations Officers coach Executives on public speaking and messaging for appearances.

Public Relations Officer

Public Relations is more than just the headlines and the buzz. Find out what a Public Relations Manager actually does!

What you should know about Public Relations Officer jobs in Singapore

Nature of Work

As Public Relations Officers, you will be able to craft impactful stories to shape brand perception.

Key Advice

You will be expected to face tight deadlines and hard work while learning a lot.

Skills you need to pursue a Public Relations Officer career in Singapore

Hard Skills

Writing and Speech Skills

Proficient in clear, effective written and spoken communication.

Presentation Skills

Capable of engaging and understandable information delivery.

Social Media Skills

Expert in using Social Media for Marketing, Networking, and engagement.

Soft Skills

Creative Thinking

Innovates with outside-the-box solutions and ideas.

Communication

Expert in clear information exchange and relationship building.

Problem-Solving

Identifies and solves challenges efficiently in Public Relations.

“What keeps me going, day in and day out is…knowing that the stories I tell really make an impact.”

Samantha, PR Manager

Frequently asked questions (FAQs)

What other roles do Public Relations Officer perform?

Public Relations is not simply “writing a press release” or handling a crisis. Public Relations Officers are also involved in building a brand reputation for the company. They help shape the public’s perception of a business or brand.
What is the difference between Public Relations Officers and Marketing Executives?

Public Relations Officers fall under the bigger umbrella of Marketing. They take care of the company's image and reputation so a lot of time is spent with the media to ensure favourable reporting of the company's events, products or services. On the other hand, Marketing Executives concentrate on advertising and promoting the products or services.
How do Public Relations Officers maintain their company's reputation?

They work to build and maintain positive relationships with various stakeholders, including customers, media, and others. This involves effective communication, transparency, and addressing concerns or issues promptly.
Do Public Relations Officers have to travel often?

The amount of travel required for Public Relations Officers can vary depending on the specific job and industry.
Why do Public Relations Officers have to interpret market trends?

They need to understand market trends to develop effective communication strategies and campaigns. By doing this, they can identify opportunities and challenges, allowing them to align their messaging and activities accordingly.