SEO Specialists generate more sales for their companies by optimising websites to achieve a higher rank in major search engines.
Search Engine Optimisation (SEO) Specialist Job Description
- Identify, optimise and monitor keywords to grow site traffic.
- Develop and implement an SEO strategy aligned with overall campaign goals to increase brand awareness.
- Optimise website landing pages for conversions to increase sales.
- Improve website rankings on major search engines such as Google, Yahoo, and Bing.
- Collaborate with SEO Content Writers.
Note
SEO Specialists analyse web traffic to boost user experience and conversion rates.
What you should know about Search Engine Optimisation (SEO) Specialist jobs in Singapore
Nature of Work
As SEO Specialists, you will optimise websites for search engines to improve online rankings and visibility. Staying up to date with the latest SEO trends will be helpful.Key Advice
Be adaptable, you must work with the Marketing department to create sales-generating initiatives.-
Entry RequirementsEntry Requirements
- Minimally, you would need a diploma in Marketing or any related field, with at least a year of experience in SEO writing.
- You can start by reading about current online Marketing trends, concepts, and strategies.
- You can self-source for internships as an SEO Writer or search for websites and analyse how they can be improved through the use of keywords.
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Possible PathwayPossible Pathway
Skills you need to pursue a Search Engine Optimisation (SEO) Specialist career in Singapore
Hard Skills
Microsoft Excel Proficiency
Expert in Excel for data analysis, reporting, and SEO metrics.Analytics and Programming
Familiar with analytics tools and languages for SEO.Analytical Skills
Scrutinises data for informed SEO decisions.
Soft Skills
Critical Thinking
Logically evaluates and adapts SEO strategies.Social & Communication Skills
Effective in team collaboration and conveying SEO insights.Adaptability
Quickly adjusts to trends and changes in the digital landscape.
“You may have good intentions or strategies but you need to listen to what clients want to achieve. ”
Melvin, SEO Specialist
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