Search Engine Optimisation (SEO) Specialist

SEO Specialists generate more sales for their companies by optimising websites to achieve a higher rank in major search engines.

Search Engine Optimisation (SEO) Specialist Job Description

Identify, optimise and monitor keywords to grow site traffic.

Develop and implement an SEO strategy aligned with overall campaign goals to increase brand awareness.

Optimise website landing pages for conversions to increase sales.

Improve website rankings on major search engines such as Google, Yahoo, and Bing.

Collaborate with SEO Content Writers.

Note

SEO Specialists analyse web traffic to boost user experience and conversion rates.

A day in the life

SEO Specialist

Still don't know what SEO is all about? Follow SEO Specialist Melvin as he reveals the truth about SEO.

What you should know about Search Engine Optimisation (SEO) Specialist jobs in Singapore

Nature of Work

As SEO Specialists, you will optimise websites for search engines to improve online rankings and visibility. Staying up to date with the latest SEO trends will be helpful.

Key Advice

Be adaptable, you must work with the Marketing department to create sales-generating initiatives.

Entry Requirements

Entry Requirements
Minimally, you would need a diploma in Marketing or any related field, with at least a year of experience in SEO writing.

You can start by reading about current online Marketing trends, concepts, and strategies.

You can self-source for internships as an SEO Writer or search for websites and analyse how they can be improved through the use of keywords.
Possible Pathway

Possible Pathway

Skills you need to pursue a Search Engine Optimisation (SEO) Specialist career in Singapore

Hard Skills

Microsoft Excel Proficiency

Expert in Excel for data analysis, reporting, and SEO metrics.

Analytics and Programming

Familiar with analytics tools and languages for SEO.

Analytical Skills

Scrutinises data for informed SEO decisions.

Soft Skills

Critical Thinking

Logically evaluates and adapts SEO strategies.

Social & Communication Skills

Effective in team collaboration and conveying SEO insights.

Adaptability

Quickly adjusts to trends and changes in the digital landscape.

“You may have good intentions or strategies but you need to listen to what clients want to achieve. ”

Melvin, SEO Specialist

Frequently asked questions (FAQs)

Do SEO Specialists need to produce content?

No, SEO Specialists do not produce or come up with content. In fact, their jobs focus on improving the marketability of content. They achieve this through tasks such as conducting research and providing Content Writers with keywords.
Why do SEO Specialists need to have good communication skills?

The job of an SEO Specialist involves communicating with clients. Effective communication is key to conveying various changes to clients. Bad communication skills will result in miscommunications and misunderstandings.
Why are SEO Specialists needed to ensure the success of online campaigns and initiatives?

SEO Specialists can optimise a website's content, structure, and technical aspects to improve its visibility, help in targeting specific keywords and optimise the website, alongside other reasons.
How do SEO Specialists optimise websites for search engines?

They conduct extensive research to identify the relevant keywords and phrases users use to search. They also optimise various elements within the website, such as meta tags and URLs.
Do SEO Specialists need to learn programming?

While it is not a strict requirement for SEO Specialists to learn programming, having knowledge of programming can be extremely advantageous in the field of SEO.